We are delighted to launch the full roll out of our Bottle for Life scheme.
We trialled the concept last year with our Broughty Ferry Gin and we are now rolling it out across our Redcastle range of spirits. If a customer purchases a bottle from us, it will have a neck tag on it with a QR code which links to our online shop to purchase the refill pouches. The pouches have a freepost return label on the back so that the customer refills their bottle then simply pops the empty pouch in their nearest postbox and it is returned to us free of charge. We then send the pouches off for recycling via the Terracycle system.
Glass production is not the most environmentally friendly process and it adds a lot of weight into the supply chain too. By switching behaviours and keeping a “Bottle for Life”, in the same way we have done for shopping bags, we can make a significant difference. Small changes, done consistently, really do have a positive impact.